Importance of Branding for Product Identity

What do you think when you see a picture of an apple that is not perfect because of the bite? Yep, it’s the symbol. Companies that make favorite products like iPhone, Macbook and Mac OS. When you see branding is a symbol and you will be easy with a brand, because it can be said that the branding of the company is very successful. But, can it be called branding?

What is Branding?

Branding is the process of deciding on the characteristics and properties within and outside the offering to give the offering a generic identity that helps it to be recognized and differentiated in the marketplace. The importance of branding plays an important role in enhancing corporate identity.

Three points that need to be paid attention to in terms of branding include:

Deciding on Character and Properties In and Out of Offer

While the characters and properties are specific to the offer, they are not limited to the offer. You can post status on Facebook as a promotional medium on social media.

To Give Identity

The specific direction of branding is to give identity to generic products. His identity is completely human-like; names, sounds, voice sounds, colors, and sometimes even sounds.

To Make Considered and Make Inequality

Another role of branding is to be unique. Unique branding results in the finished product being more recognizable and differentiating within the competition group.

Branding for Product Identity

Branding Components

Branding is not limited to names and symbols. It is a combination of characters and properties that have an impact on almost all of our senses to produce a uniform experience each time we come into contact with it.

Branding is divided into several components including:

  • Name: The name we use to identify the product.
  • Symbol: An emblem or other design adopted by a business to identify its brand.
  • Color: The color that the majority of businesses use in their marketing messages to visualize or complement the brand.
  • Mission: The target line or direction behind the branding is what helps support the activity and its future.
  • Message: the brand value assumptions that it conveys through the brand personality to decide the brand status.
  • Form: I don’t know any other form of offering or package form.
  • Fragrance: The different fragrances the user feels before, during, or after he/she uses the offering.
  • Image: Uniform and different art used in marketing messages.
  • Voice: The voice used in marketing messages to reinforce your brand identity.

Types and Types of Branding

Branding is not limited to products. Today we see many organizations, products, services, places, and people. Here are 4 types of brand recognition that you need to know, including:

Product Branding

Product branding is a common type of identity creation where the offering is given an identity and personality to make it detectable and differentiated in the marketplace. Although it is mentioned product branding, it is not limited to existing products. Product introduction refers to the branding of any offering, be it a product or service.

An example of creating an efficient product brand is, as we reviewed, Another example of product branding when it comes to service is Games of Thrones. Similar to the form of branded products, this TV show has its own identity, character, and property that compares it to other parties.


Individual Branding

Individual branding or general imagery in groups of politicians, celebrities, sportsmen, and others have special adherents. This type of imagery makes it easier for these people to create an image for themselves among their followers.

This brand image not only helps them in creating new business opportunities for themselves but also gives them the brand benefits associated with them.

Michael Jordan is a prime example of imagery, as adherents have a fragment, not only being able to benefit himself by bringing out his own line of shirts but also giving Nike partnering him the advantage of producing similar ones.